Sweet Life
Conference 2025
Designing an Experience for 1,700+ Women to Encounter God
- Conference Branding, Graphic Design, Marketing, Video & Motion Graphics, Work
Overview of The Event
Sweet Life Conference 2025 was an unforgettable experience hosted by Debbie Heden, NCN Women’s Director with the Assemblies of God, at Bethel Church San Jose, bringing together over 1,700 women in person and 200+ online for a powerful time of worship, teaching, and transformation. This annual event is designed to inspire and equip women in their faith, and this year’s theme centered around God’s audacious love.
Our Role
Church Design Lab played a pivotal role in branding, production, social media, promo videos, and team leadership to ensure a seamless and impactful experience. From concept to execution, we managed every creative and technical detail, ensuring a cohesive and immersive experience.
Our contributions included:
- Conference branding – Crafting a full visual identity
- Event collateral – Designing banners, posters, flyers, directional signage, merchandise, and welcome signage.
- Production assets – Developing bumper videos, session-specific countdowns, stage visuals, lower thirds, and speaker title slides.
- Comprehensive video suite – Creating horizontal and vertical promotional videos, recap videos, and livestream graphics for in-person and online audiences.
- Social media marketing & paid ad campaigns – Managing an 8 to 12-week social media content strategy combined with targeted paid ads on Facebook and Instagram, leveraging both email databases and geographical targeting to maximize reach and engagement within a 3-hour radius.
- On-site leadership – Managing the social media, photography, video and production teams to ensure seamless real-time execution.
Branding & Identity
The client provided a simple graphic package with two colors and a single typeface. We further expanded the system by introducing complementary typefaces to enrich the visual identity and provide more versatility across applications. We expanded on this by introducing complementary colors, creating a flexible and cohesive design system, and developing multiple design variations. Additional elements were crafted to enhance and extend the original conference branding across both print and digital platform
Conference Logo & Theme – A distinct, memorable brand that unified all creative elements.
Color Palette & Typography Choices – A carefully curated design system that reinforced the event’s visual identity.
Mood Boards & Design Concepts – Translating vision into cohesive branding that resonated with the audience.
Event Collateral
Welcome Signs & Merch – Custom-designed signage and merchandise that reinforced the conference branding and enhanced attendee engagement.
Posters, Flyers, & Banners – Designed to attract, inform, and engage attendees before and during the event.
Directional Signage – Templates for wayfinding and on-site communication.
Social Media Graphics & Templates – Custom assets for promotion, engagement, and real-time updates.
Event Ticket & Registration Designs – Ensuring a seamless branding experience from digital to print.
Production & Media
- Stage Visuals & Bumper Videos – Enhancing the atmosphere with dynamic, high-impact visuals.
- Session-specific Countdown Videos – Tailored visuals to maintain flow and engagement.
- Presentation Slides & Keynote Designs – Designed for clarity, impact, and seamless integration with speakers’ messages.
- Livestream Graphics & Lower Thirds – Optimized for both in-person and online attendees, ensuring a professional and engaging experience.
Social Media & Video Content
- Paid Targeted Social Media Ads – Strategically placed ads leveraging both email databases and geographical targeting to maximize reach and engagement.
- Promotional Reels & Countdown Videos – Engaging content to build anticipation leading up to the event.
- Behind-the-Scenes Highlights – Showcasing the hard work and dedication behind the production.
- Testimonies & Worship Clips – Capturing the heart of the event and sharing it with a broader audience.
Need Branding
For Your Next Conference?
Let’s talk about how Church Design Lab can elevate your event’s impact through thoughtful branding, strategic marketing, and help enhance the experience.